SARI, Efti Novita; ARYADI, Aryadi; SARI, Nana; NISYAH, Habibah Tun; GUNAWAN, Agung. The Influence of Electronic Word of Mouth (E-WOM) and Consumer Trust on Purchase Decisions in the Shopee Marketplace Among Generation Z. Journal of Financial and Business, [S. l.], v. 3, n. 1, p. 11–30, 2026. DOI: 10.63453/jfb.v3i1.82. Disponível em: https://money-id.com/index.php/jfb/article/view/82. Acesso em: 6 oct. 2026.