Aviandita , Reyngga Yusvika, Wahyu Febri Ramadhan Sudirman, and Ayu Nadhirah. 2026. “The Influence of Social Media Engagement on Generation Z’s Purchase Intention: The Mediating Role of Brand Trust”. General Multidisciplinary Research Journal 3 (1):8-20. https://doi.org/10.63453/general.v3i1.58.