Vol. 3 No. 1 (2026)

					View Vol. 3 No. 1 (2026)

1. Concepts, Classification, and Product Development Strategies in Modern Marketing: A Literature Review;
2. The Influence of Electronic Word of Mouth (E-WOM) and Consumer Trust on Purchase Decisions in the Shopee Marketplace Among Generation Z;
3. Transformational Leadership, Work Stress, and Employee Performance: The Mediating Role of Work Motivation in the Financing Industry.

Published: 2026-06-25

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